Now is the time to engage China and all things Chinese. Go there if you can, or if you’ve already climbed the Great Wall, go back again to see the great changes.
— Jim Rogers

The question is HOW.

For many, China is a difficult country to understand, even for Chinese.

Needless to say, it is important to understand the historical context to be able to understand the modern China.

Yet, you don't have to learn the 5,000 years of history to understand the China today. Because we've got your back.

We are your guide on the side and we will handhold you every step along the way of your China adventure. 


about us

We provide independent consulting and training services to enhance and facilitate a better understanding of the ever-changing China and its implications to your businesses and career. 

We are here to help you turn your China aspirations into your own insights, actions and results. 

We work with organizations and executives who want to enter into or further grow their businesses or careers in and/or with China.


We are here to help you benefit from the china growth story, as a result, having greater success with China in your business and career. 


Our focus

We focus on four essential competencies and skills to China-related leadership and development that would create instant impact on your business and career.

Center of it all, is one single critical element - the grip of the Chinese negotiation, that would help you further enhance these competencies and skills, and generate immediate results.  


Our Philosophy

We believe understanding-by-experiencing, learning-by-doing and receiving-by-giving. 

Our approach is unique in the sense that, through our extensive network of experts from all walks of life in China, we provide you with individualized guidance for your unique situation. 

We help you see China through your own lens, understand China by experiencing it, and at the same time, embark on a journey that will not only enrich your own life, but also the lives of many others. 


Ann has excellent experience in business and strategy across industries. She has clearly been highly successful in conducting coaching in an organic way and doesn’t approach her coaching consulting in the usual conventional manner.
— Talent Director APAC, a global healthcare company

professional bio

JINXUAN (ANN) ZHANG, Director of The Rui Group (睿远集团), is co-author of "Doing Business with China: Avoiding the Pitfalls" (Palgrave Macmillan 2012). She is an experienced business developer, manager, consultant and trainer with 20+ years of experience spanning executive education, consumer goods, infrastructure and banking industries in China and Europe. She is a consultant and guest speaker at top international business schools and trainer for global corporations. She was entrusted as a short-term senior expert for the EU SME Centre and served as expert for the China Foundation Center. 

Passionate about lifelong learning and building learning organizations, her consulting, researching, teaching and writing activities are focused on China/Asia, especially on challenges faced by Western companies/organizations entering or seeking to grow in China and Chinese companies expanding overseas, with special focus in enterprises/projects for social development and sustainability purposes. She has constantly consulted/coached, as part of her assignments, senior executives, entrepreneurs and EMBAs/MBAs alike, on how best to deal with changes, manage transitions and make improvements. 

She holds a bachelor's degree in economics from Wuhan University in China and a MBA degree from IMD in Switzerland. 


The better and faster learner wins. That is the clear conclusion that the authors reach in this detailed analysis of why many Western companies fail in their attempts to succeed in China, one of the fastest growing markets in the world and why many Chinese companies encounter difficulties in their overseas ventures. 

Fundamental errors are made; lessons from the experience of others ignored and the lack of adequate advance planning are just some of the pitfalls to be avoided. This book is intended to help Western companies and executives avoid the common mistakes and to assist their understanding of what is required to make a success of venturing into China, and vice versa, Chinese companies and executives coming onto the world stage.

Facts speak for themselves. The book draws on extensive interviews with both Chinese and Western executives and regulators and presents a series of detailed cases to illustrate what went wrong and why. The authors suggest what needs to be done to ensure success, particularly in terms of having learning and building corporate capabilities as the ultimate objectives for any proposed investment/venture.

Understanding the Chinese approach to business and being conscious of rules of the road are just two of the key elements.

By S. Hamilton, J. Zhang
... an interesting guide to understanding the Chinese way of doing business and how to prepare for the inevitable bumps that await any MNC in a market so fastgrowing, yet so different from the West. ...
— The Economic Times
A behind curtain look at the challenges of being successful in China.
— SAM - Originally published on
Some new books on China worth looking at - The second book on my list is Doing Business with China: Avoiding the Pitfalls by Stewart Hamilton and Jinxuan Zhang (publisher: Palgrave Macmillan January 2012)...
— LIS Trends
... a quick scan immediately identified it as standing out from the usual run-of-the-mill publications with similar titles... I have tried here to highlight the rare “warts and all” flavour ... that will persuade doubters to take the leap of faith and read it..
— Andrew Williamson, originally published on dialogin