international markets

Should You Launch In Multiple International Markets Simultaneously?

Q: Is it a good idea for a start-up to launch in multiple international markets (with limited entry barriers) simultaneously?

We’re working on a mobile app which is new but easy to copy. But the product doesn’t have a technical advantage and little intellectual property.

A: Honestly the answer is “IT DEPENDS.”

It is hard to comment without knowing the specifics. Yet, here are some general questions for your initial consideration: