AS SEEN On
The question is HOW.
For many, China is a difficult country to understand, even for Chinese.
Needless to say, it is important to understand the historical context to be able to understand the modern China.
Yet, you don't have to learn the 5,000 years of history to understand the China today. Because we've got your back.
We are your guide on the side and we will handhold you every step along the way of your China adventure.
We provide independent consulting and training services to enhance and facilitate a better understanding of the ever-changing China and its implications to your businesses and career.
We are here to help you turn your China aspirations into your own insights, actions and results.
We work with organizations and executives who want to enter into or further grow their businesses or careers in and/or with China.
We are here to help you benefit from the china growth story, as a result, having greater success with China in your business and career.
We focus on four essential competencies and skills to China-related leadership and development that would create instant impact on your business and career.
Center of it all, is one single critical element - the grip of the Chinese negotiation, that would help you further enhance these competencies and skills, and generate immediate results.
We believe understanding-by-experiencing, learning-by-doing and receiving-by-giving.
Our approach is unique in the sense that, through our extensive network of experts from all walks of life in China, we provide you with individualized guidance for your unique situation.
We help you see China through your own lens, understand China by experiencing it, and at the same time, embark on a journey that will not only enrich your own life, but also the lives of many others.
JINXUAN (ANN) ZHANG, Director of The Rui Group (睿远集团), is co-author of "Doing Business with China: Avoiding the Pitfalls" (Palgrave Macmillan 2012). She is an experienced business developer, manager, consultant and trainer with 20+ years of experience spanning executive education, consumer goods, infrastructure and banking industries in China and Europe. She is a consultant and guest speaker at top international business schools and trainer for global corporations. She was entrusted as a short-term senior expert for the EU SME Centre and served as expert for the China Foundation Center.
Passionate about lifelong learning and building learning organizations, her consulting, researching, teaching and writing activities are focused on China/Asia, especially on challenges faced by Western companies/organizations entering or seeking to grow in China and Chinese companies expanding overseas, with special focus in enterprises/projects for social development and sustainability purposes. She has constantly consulted/coached, as part of her assignments, senior executives, entrepreneurs and EMBAs/MBAs alike, on how best to deal with changes, manage transitions and make improvements.
She holds a bachelor's degree in economics from Wuhan University in China and a MBA degree from IMD in Switzerland.